Sonographer Business Mastery Beyond the Probe

In this episode of Sonographers After Dark™, Lara Williams sits down with sonographer, entrepreneur, and author Victor Bonney to discuss his new book, Beyond the Probe, and the evolving role of sonographers in healthcare. Together, they explore what it means to move beyond being viewed as "just a tech" and embrace the knowledge, critical thinking, and professionalism that define modern sonography.
The conversation dives into the realities of starting and scaling an ultrasound business, lessons learned from successes and failures, the challenges of mobile imaging, and why so many sonographers are never taught the business side of healthcare. Lara and Victor also discuss credentialing, patient advocacy, communication skills, advanced practice roles, and the importance of building systems that create long-term freedom and sustainability.
Whether you're a student, staff sonographer, educator, manager, or aspiring entrepreneur, this episode offers valuable insights into professional growth, leadership, and the future opportunities available within the ultrasound profession.

Tune in for an honest discussion about what it takes to build a career—and a business—beyond the probe.


Watch the full episode here or listen on your favorite platform:
Spotify, Apple Podcast, iHeartRadio

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